Kevin Swanepoel
President, The One Club

Kevin Swanepoel has twenty-three years experience in traditional advertising. He has held the position of chief creative officer in two advertising agencies as well as being the founder of Creative & Strategic Advertising.

He spent two years at Apple Computer (1996 – 1997) where he was the “PEN Manager” Publishing Entertainment and New Media manager, closely working with agencies and developers on the fledgling “World Wide Web”.

In 1997 realizing the global branding potential and the developments in new media, Kevin accepted an appointment as Interactive Director at The One Club in New York.

In the ten years that he has been at the One Club he has built One Show Interactive into the top International Interactive Award Show worldwide “This was an independent study by Ad Age and IDEA, International Digital Excellence Association.“

Kevin is the editor of eleven annuals featuring “Advertising’s Best Interactive and New Media”. His advertising and publishing background was invaluable in launching these annuals, which have become the standard reference book for the new media industry.

Kevin has been instrumental in extending the global brand of the One Club by organizing and speaking at international events promoting the One Show. In 2005 Kevin set up an office for The One Club in China to further The One Club’s educational initiative.

He has appeared on FOX and NBC as an authority on current advertising trends and has been published in AdWeek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing.

Kevin has recently co-curated an advertising exhibition in the New York Public Library. This exhibition features a selection of notable advertising drawn from The One Club archives, the exhibition explores creative print, radio, television and new media from the 18th Century to today.

Kevin is on the Board of Directors at The Creative Circus in Atlanta, has taught Interactive Design online for the Academy of Arts in San Francisco and created the first ever creative bootcamps in China and Southeast Asia, educational workshops serving students and young creatives.